It would be great publicity to have my synthesisers sold in shops. Elevator Sound (Bristol) and SchneidersLaden (Berlin) seem to be two great choices – to manage to get my work into these shops I will have to design a great synthesiser and then send one to eaech of these shops, in the hopes that the perople in charge of listing equipment enjoy my work.

Molasses Industries (talked about in a prior post) do not sell through existing retaillers. I think that this is a good route for me, at least initially, because the eistance of Molasses Industries proves that it is financially viable to exist without being part of the greater synth shop world. Also, if I were to sell via existing synth shops, my product would be more appealing if I already had customers, if my work was already out there and being used and enjoyed.