Setup by Volkswagen in 2009 this is a quaint example of how evoking childish delight in mundane tasks can increase our tendency to do said tasks. It’s a simple premise, but most good ideas are.

I find this installation interesting as it takes place outside of a gallery space in a world where art isn’t necessarily there to be studied and interpreted, but experienced and enjoyed. This installation comments on how we abstain from engaging in useful daily practises because they are repetitive and forgettable, and I firmly believe that by sparking joy in such experiences we can make the world a significantly better place to traverse – just because we are adults does not mean we can’t ‘play’ with the things around us.

It is akin to hacking into our brains, providing a ‘reward’ for putting rubbish in bins which is an activity that has very little short term joy on its own. (In my experience) Our brains are particularly bad at long term planning, and this seems to be a method of circumventing this.